Case Study: My Experience With Calendars

Utilizing Magnetic Refrigerator Calendars to Market Your Business

The fridge is the most commonly accessed appliance in the house. If your house has kids, you have probably already attached the school lunch calendar to the fridge to monitor what is going on. You may have also put the list of the tasks you have at home or even your social calendar.

Whihcver the case, the fridge door becomes among the important communications paths within the home. Meaning that as a small business company, there is a great opportunity for you to build up awareness of your brand and your solutions, by providing a magnetized calendar for the fridge.

These refrigerator calendars take several different forms. One type is a twelve page calendar which measures 3×5 with a magnetic backing in which the back will have your business card and all the contact info over it. The second is a bigger one that has a dry erase board on the surface of the magnet which the client can be able to write on. Additionally, it has a grid 5 months’ worth of boxes on it, so that they can write the calendar information that is essential to them. On top it has your logo and business name. These magnetic calendars may be used for decades, and are inclined to get taken by individuals to place on record cabinets or either side of the desks in the office in addition to used as magnetic refrigerator calendars in the home.

From your perspective, these are similar to obtaining personalized directories right where people may see them if they are looking for something that needs to be scheduled. The traditional companies which use this type of thing are physicians’ offices for monitoring patients appointments, printing companies where customers are tracking long-term deadlines, and auto repair places for scheduled maintenance and tune-ups.

Your fridge calendar needs to have your company’ name, telephone number, website, and address. Fax numbers are great for magnets intended to target different companies, doctor’s offices and dental clinics might not require them to get patients.

When presenting your company’s information, always keep in mind that readability is necessary. Do a print outside and check it out at work from a reasonable distance. Ensure it could be read on arm’s reach since that is where it will most certainly be sitting.

The final step is delivering them to your clients. You can simply hand them out at the office, or mail them out with the latest statement. In case you invoice frequently, you can give them out in the invoices for November and December or January if you get late . If there are chances with your regional Small Business Development Council Sessions to get them spread them, then this would be a great business to business style opportunity.

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Valuable Lessons I’ve Learned About Calendars